Connected Strategies for Hydrogen Value Chain ^ Top ^ 3 Existing E&U companies still have a role to play however the landscape of players is changing ............................... 48 Deep partnerships will be important but place in the network will be more important ............................................ 50 E&U companies will have to learn to fail fast .............................................................................................................. 51 Is Amazon becoming the energy company of the future? .......................................................................................... 52 The E&U industry will have to focus on creating entirely new skills sets .................................................................... 53 Responding to employees’ environmental concerns will be fundamental while connecting them to the sustainability purpose will be critical........................................................................................................................... 55 Organizational Design will be critical for success ........................................................................................................ 56 References ................................................................................................................................................................... 58