Connected Strategy for Hydrogen Value Chain ^ Top ^ 52 willingness to enter a new market and through partnership learn about the business for future application. It is through these partnerships that they become “partners or choice” and with insights more critical to the ecosystem. This is a competitive advantage over the companies that are currently on the sidelines watching or who see themselves not as an aggregator but commodity supplier. Commodity suppliers can be easily replaced. Replacing companies that not only provide the commodity but who connect others to the ecosystems for the benefits of all will have a sustainable competitive advantage. Is Amazon becoming the energy company of the future? To revisit the earlier statement that new entrants are filling the void and the production of Hydrogen is no longer the sole domain of existing energy companies. Consider the work that Amazon is doing through their $2 billion Climate Pledge Fund (CPF), their venture investment program to support the development of sustainable technologies and services to meet their net-zero carbon goal. Recently their CPF made investments in two companies, Electric Hydrogen and Sunfire, in their view two of the most promising US and European based developers of electrolyzers to make green hydrogen using water and renewable electricity. Electric Hydrogen is a decarbonization company pioneering new technology for low-cost, high-efficiency, renewable hydrogen systems which includes freight transport. Amazon will partner with CPF to develop a hydrogen solution that supports their vision to decarbonize their operations. As Amazon decarbonizes its fleet through green Hydrogen (through many partnerships) they will intelligently learn and possibly acquire the company. As they build out their capability, they will also reach a point where they have the capacity of to supply at a volume greater than its internal demand. At some point it transitions to being a consumer to consumer of Hydrogen and provider of solutions to others. When this is combined with its existing partnerships and insights from its own ecosystem, companies such as Amazon will pose a significant threat to the Energy and utility companies that exist today. “Amazon's Climate Pledge Fund is a model for corporate investment in pragmatic climate solutions. We are thrilled to have Amazon as a partner in decarbonizing industries like long-haul freight transport and aviation,” Raffi Garabedian, CEO of Electric Hydrogen