Connected Strategy for Hydrogen Value Chain ^ Top ^ 43 Figure 19 | Aggregator Business Model PEER-TO-PEER (P2P) ELECTRICITY TRADING Platform business models create an online marketplace for energy where consumers and distributed energy suppliers make peer-to-peer transactions. This energy can be bought by any consumer with whom there is a direct connection. The primary objective of a P2P market is to provide a trustworthy mechanism for prosumers to balance their preferences and requirements. An emerging innovation that facilitates P2P transactions is blockchain. P2P trading encourages more renewable energy distributed generation installations and increased local use of energy resources.