52 connected strategy for asian wealth management ^Top fund Yu’e Bao and more than 6,000 wealth management products. It is also accessed via Ant Fortune, Ant’s investment mobile app making it a digital, connected capability (see Figure 25). Figure 25: Ant Fortune — a Connected Market Maker in wealth management Ant is also evolving its connected customer experience strategy from a respond-to-desire experience to Connected Curation and Connected Coach Behavior experience. To do so, it has partnered with Vanguard, the US-based asset manager with ~$6 trillion in AuM. The partnership will leverage “Alipay’s technology” and “Vanguard’s expertise in investment management and advisory”56. The venture offers an automated service “Bang Ni Tou” (roughly translated to “Help You Invest”) to capture people with ~US$100 to invest in mutual funds — the low minimums are specifically designed to democratize high quality financial advice in China, demonstrating the scale and reach of new, connected 56 “Ant, Vanguard Target 900 million Users”, Bloomberg, 2019 Easy access to manage multiple digital finance service Investments AI assistant Trending, personalized recommendations and search Stock market information • Curated recommendations • Latest market news • Caifuhao—direct engagement with asset managers Source: Ant Group IPO Filing