30 connected strategy for asian wealth management ^Top • Roboadvisors provide a basic curated offering experience: Based on responses to a set of questions, a portfolio of funds or ETFs is curated. The core offering is built on well-known portfolio management theories with low entry barriers. Adoption remains low globally and in Asia. While market size estimates vary, North America is acknowledged to be the largest roboadvisor market, accounting for 75-80% of the global roboadvisor-managed AuM. Figure 11 shows that while the roboadvised AuM have increased, their share of the overall wealth market remain less than 1 per cent. Figure 11: Roboadvisor AuM in North America has grown but their share remains small coach behavior Archetype and addressable market: While the previous two strategies require clients to identify their needs, a Connected Coach Behavior strategy proactively reminds clients of their needs, nudges them to take steps to achieve their wealth goals and shepherds them through the curation and decision-making (see Figure 12). This is particularly impactful in wealth management given client inertia to act — because the client may lack the expertise, time 0 200 400 600 800 1000 190 390 590 750 950 2017 2018 2019 2020 2021 .2% .4% .6% .7% .7% North American Roboadvisor market size, $bn AuM x% Robo AuM as % of financial wealth in North America Source: Authors' analysis