21 connected strategy for asian wealth management ^Top is that a Connected Strategy is not only nice to have but will be required for competitive ad- vantage. Firms now require connected technologies and business models to personalize engagement, advice, insights and experience at scale. Wealth managers who commit to this agenda are also likely to achieve such client outcomes in superior ways than a typical advisor does for most of their clients in the mass, mass affluent and affluent segments. Furthermore, firms that do so will build competitive moats that may be harder for latecomers to overcome since most wealth clients typical form their main wealth manager relationship in their mid-30’s. In the subsequent two sections we address connected strategies specifically for wealth management, starting with elaborating on Connected Customer Experiences for wealth management in the next section. 