44 connected strategy for asian wealth management ^Top The ability to create and build digital trust is critically important to scale connected wealth management. The best advisors are trusted by their clients. As wealth managers augment human-based relationships with connected customer relationships, they will need to test and learn how to nurture trust in a digital context. The “trust quotient” provides a useful framework in this context. The framework formulates trust as an in- creasing function of credibility, reliability and intimacy perceived by the client and as a decreasing function of the self-orientation of the provider45. A Connected Strategy is an enabler and accelerator of the credibility and reliability drivers. It can also ensure ‘24 x 7’ client-orientation by wealth managers. Finding new ways to create a sense of intimacy for digital experiences, through user experience design and personalization will become a key differentiator.  45 The Trust Quotient and the Science Behind It, TrustedAdvisor.com