73 connected strategy for asian wealth management ^Top To facilitate problem solving at the individual firm level, we lay out a preliminary set of questions for wealth management executives to think through in designing their firm’s connected strategy and its implementation. Our intent here is to not so much to be comprehensive with the questions but to provide a starter list of key issues to solve for to get the new, connected business models designed and executed right. Target client personas • For which client personas does the firm have a competitive advantage to gain dis- proportionate share? • What are the customer’s and advisors’ jobs to be done? • Which personas would value a connected wealth experience? How sizeable is this target group? Connected customer experiences • Which connected customer experience(s) should the firm deliver, aligned to its target personas? • What capabilities are needed to drive clients to engage with the firm’s digital wealth platform? • At what points in the client’s journey does a firm want to play given its capabilities? • What should a connected experience for UI-NX — i.e., for inexperienced users — look like? • How may the firm deliberately design connected experiences for wealth management that focus on decision making quality versus simply transactional convenience? • How should a firm achieve a critical mass of a priori personalization to prime the data collection loop? • What are the resulting information flows from the connected customer experiences? • How should the firm’s data architecture be adapted to the new information flows? • How should the role of a product manager evolve in light of data-driven advisory capabilities? • What capabilities are needed to drive frequent client engagement with the firm’s digital platform?