2 Connected Strategy in the Health Insurance Industry Case studies on connectivity from traditional insurers and digital disrupters By Darius Onul Supervised by Nicolaj Siggelkow and Christian Terwiesch Contents Introduction ................................................................... 3 How Health Insurers Become Connected Companies ........................................................................ 3 Case Studies: Health Insurers' Connected Strategies ......................................................................... 5 Key Insights and Learnings ..................................... 12 Exhibit 1: Connected Matrix ................................... 15