8 connected strategy in the healthcare industry 2. Successes: Type II Diabetes Case Studies T his section of the analysis focuses on case studies examining the connected strategies of three diabetes-focused digital health companies that achieved key indicators of success in the market. Each company takes a slightly different approach to building its connected customer relationship and connection architecture, but all were able to achieve metrics of success in terms of demonstrated improvements in patient clinical outcomes, meaningful customer adoption, and in some instances, acceptance by health insurers through coverage. omada health Company Overview & Evolution Omada Health was founded in San Francisco in 2011 with the original mission of chronic disease prevention, specifically by creating a digital intervention tool aimed at prevent- ing prediabetes patients from becoming fully diabetic.9 In 2012, the company launched its first product called Prevent, which was the first online diabetes prevention program available directly to consumers and was priced at $120 per month.10 As the company grew and evolved, it gained more and more funding, which it used to conduct case studies and pilots with health care providers to measure the clinical effectiveness of its programs. However, in its early years, Omada struggled to gain meaningful adoption in the market with its direct-to-consumer model. Over time, the company evolved its customer channels, expanded its target patient populations, and updated its service offerings to match the needs of its new customer segments. As of 2021, Omada Health has become a digital care company that offers clinically effec- tive digital health programs to allow individuals to lead healthier lives across a number of chronic conditions. The online program is personalized to meet each participant’s unique needs with a range of health goals. The company continues to offer its flagship diabetes prevention program, but expanded to offer programs for type 2 diabetes management and hypertension in 2018, followed by behavioral health in 2019 (in which it acquired software and content from another mental health company called Lantern), and finally 9 https://medcitynews.com/2020/03/is-an-omada-health-ipo-inevitable/?rf=1 10 https://vator.tv/news/2017-03-21-when-omada-health-was-young-the-early-years