4 connected strategy in the healthcare industry diabetes-focused platforms with a brief assessment of the challenges faced by digital health companies dedicated to the mental health space, which is another therapeutic area poised for transformation in terms of care delivery through a connected model. For more information on the general framework underlying this analysis, the reader may refer to Connected Strategy (Siggelkow & Terwiesch, 2019, HBR Press) and related material available on connected-strategy.com. 