Leverage Innovation Labs: Businesses could set up facilities that are entrusted with the task of preparing their employees for new technologies such as those the metaverse encompasses. MacDuffie noted that many organizations already have created some kind of “innovation lab,” where they dedicate some people to learning new technologies, who could then give walkthroughs or demonstrations to their colleagues. Businesses could also invest in “local guides,” who could demonstrate features of the metaverse with pilots and training programs, he added. Build a Local Metaverse: Stanford communications professor Jeremy Bailenson built a local metaverse in the university’s Virtual Human Interaction Lab where he was founding director. In a YouTube interview he shared for this white paper, he discussed the psychology of virtual reality (VR) and how the medium will transform the way companies and schools "teach, train, operate and build culture.” According to Bailenson, training in VR bridges the gap between 2D training systems and one-on-one tutors, and offers the best of both worlds. He cited a case of how Strivr (where he is a co-founder) used VR to train 1.5 million Walmart associates across 4,700 stores to use a new device – a pickup tower– through 17 VR training stations. While the original training session was eight hours long, the VR version allowed it to be condensed into 15 minutes without any loss in the level of expertise Walmart associates acquired. Also they didn’t have to travel offsite for their training; remote learning through the VR program helped them save almost an entire workday. The training covered everything from how a deli store manager could handle multiple customers at once to ensuring that corn cobs are not stacked too high that they block ventilation or flout a code, Bailenson wrote in his book on virtual reality, “Experience on Demand.”
Doing Business in the Metaverse: Leveraging Innovations in Immersive Technology Page 20 Page 22