First, users strap on sensors on the brake pedal, throttle and the steering in their own car. The car is stationary at all times. By wearing the headset, they get “immersed” in a simulated driving experience, complete with critical situations they may encounter in real-life such as a kid darting across the street or another driver making a wrong turn. With the AR and mixed reality features in the headset, drivers can see their car, their hands and feet, and the passenger sitting next to them. The software can offer a variety of road conditions such as highways or mountain roads. Jitsik, the Philadelphia, Pa.-based firm that Loeb owns and heads as CEO, is building prototypes of the product. It will target the three million young drivers who hit the roads each year. Her addressable market will leverage auto insurance companies eager to help drivers get safer on the road. Vehicle manufacturers will also be interested in the technology. Jitsik’s patent-pending product is in the prototyping stage now. Loeb said she expects the product will be attractive to driving students often deterred by the high cost of driving education, typically $100 an hour. At a $400 price tag, the Meta Quest 2, will provide unlimited hours of practice for young people.. Loeb anticipates her metadrive technology will transform how people learn to drive by making it safer in ways hitherto impossible. Features like eye control and eye tracking record where people are looking while they drive. “If somebody is not good enough as a driver, we are going to be able to measure that in a safe way,” Loeb said. “Also, driving education is a joke right now; you cannot expose people to dangerous scenarios, and there is no accountability in tracking how many hours of driving a teen student has done.” As one would expect, Jitsik’s product tracks and stores a large number of metrics.