39 What should drive investment decisions in any scenario is an assessment of the value that integration presents to the enterprise, which we discuss next. Figure 12: Strategic Tradeoffs for Gen-AI Implementation by Firm Size Relative Value Assessment: Versatile by Design, Best when Adapted to Context In addition to the DOD, private sector enterprises can apply RVA analysis to a broad range of organization functions and processes. Specifically, Cognitive Load Scoring and Impact Scoring serve as strong analytical tools when their metrics are adapted to the unique context of a given process. While we provide examples of metrics for each variable, in practice, teams can and should substitute different metrics depending on the individual, team, process, or action they are assessing—so long as the selected metric aligns with the definition of the given variable and that the same set of metrics and scoring methods are used for the processes under examination. Last, for RVA, we believe the subjective selection of metrics benefits Gen-AI adoption outcomes because this flexibility allows a tailored approach uniquely suited to individual firms and downstream stakeholders that the tools are ultimately intended to serve. Taking a more rigid approach that includes a pre-determined set of metrics may prevent the analysis from effectively including the unique aspects of a given integration engagement. Generative AI Adoption in the US Military