Metrics for Managing Innovation: Lessons From Growth Leaders Mack Institute for Innovation Management 3620 Locust Walk Steinberg Hall-Dietrich Hall 3400 Philadelphia, PA 19104-6371 Phone: +1.215.746.4831 Email: mackinstitute@wharton.upenn.edu Acknowledgments The Mack Institute for Innovation Management provided continuing support for the research described in this White Paper. The industry partners of the Mack Institute were generous in sharing their experience, insights and frus- trations with their innovation metrics. A special debt of gratitude is due my colleague and friend Dave Reibstein who is surely the guru of marketing met- rics and has taught me much. Finally, the Wharton School and my marvelous colleagues have collectively created a robust and demanding research culture that brings out the potential of all researchers. About the Mack Institute for Innovation Management Emerging technologies and innovations can create and transform industries, while simultaneously introducing new risks and uncertainty to established organizations. The Mack Institute for Innovation Management is an exclusive network that connects business leaders, researchers, world-class Wharton faculty, and students. At the institute, thought leaders from across academic disciplines and industries come together to explore how companies survive, compete, and thrive through innovation management. The institute’s multidisciplinary faculty and researchers develop practical approaches to managing innovation and share this knowledge through thought-provoking conferences, workshops, and publications.