Connected Strategy for Hydrogen Value Chain ^ Top ^ 31 Figure 14 | 2019 US Survey fuels of the future | Q. What is the most important quality for a fuel source to have?10 87% of EDMs said choice of utilities would benefit their company, citing the opportunity to negotiate lower electricity prices, 85% said competition would keep prices low. Meanwhile, 45% said the ability to reduce their company’s carbon footprint would be the biggest benefit of competition. EDMs also believe increased choice would enhance their access to the most sophisticated energy technology, with 60% citing that factor as a benefit. Corporates were less emotive about the opportunity to move into renewables as price and reliability have a big impact on lost productivity and profits. EDMs with a choice in their utility said they choose based on price (86%), reliability (60%) and then the use of renewable energy (16%). When asked what would cause them to switch from their current provider, 92% of EDMs point to the opportunity for a lower price, and 37% say they would switch to use more renewable fuels in their operations. It’s not that corporations aren’t interested in renewables. In fact, EDMs are willing to pay for more environmentally friendly fuel. Respondents, on average, said they would pay 2.22% for electricity generated with 10% less carbon and 7.61% more for electricity generated with 50% less carbon. 43% 34% 10% 5% 5% 2% 2% Reliability Affordability Wide availability right now Wide availability in the future Environmental friendliness Low carbon content Produced in the US Response | Corporate energy decision makers (Q. What is the most imporant quality for a fuel source to have?)