Connected Strategy for Hydrogen Value Chain ^ Top ^ 57 to meet the desired outcome. The failure rate increases to 81% when seen through the lens of culture (e.g., leveraging your current business while switching to a new innovative model). For any enterprise change effort to take place the organizational leadership needs to break down existing silos and present a vision and path forward for the workforce that can be easily consumed and understood. What will be challenging is setting a vision for the entire organization that works for both the emerging and existing business. This paper does not address the challenges companies face in driving organizational change which is covered extensively by others however it wants to acknowledge that even with a compelling vision of the future, energizing the workforce to act on the vision will be incredibly hard.