Connected Strategy for Hydrogen Value Chain ^ Top ^ 56 Organizational Design will be critical for success For the Energy companies that are entering the new energy space, having an organizational construct that can take advantage of its existing tools and processes while exploring new opportunities will be very challenging. This mental balancing act can be one of the toughest of all managerial challenges as it requires executives to explore new opportunities even as they work diligently to exploit existing capabilities and it’s no surprise that few companies do it well. Ambidextrous organizational structure lends itself particularly well for this. With such a structure, even as sharing and synergy are promoted, the organizational integrity of the units is carefully maintained. One should expect this to very difficult as most change efforts fail to meet their intended purpose21. Success rates for different types of organizational change show that if the change was simply a restructuring effort (e.g., a switch to an ambidextrous organization) 54% of the change efforts would fail Because of its ambidextrous organization, USA Today has continued to compete aggressively in the mature business of daily print news while also developing a strong Internet franchise and providing Gannett television stations with coverage of breaking news. During the Internet collapse, when other papers’ profits plunged, USA Today made $60 million, fueled in large part by the company’s ability to continue to attract national advertisers and by revenues from its profitable USAToday.com operation.