Connected Strategy for Hydrogen Value Chain ^ Top ^ 26 architecture has the potential to bring several of these skills to be locked in a platform-based business model. Such platforms will facilitate purposeful collaboration and generate additional value for participants in the trucking ecosystem. The ability for companies to quickly engage in platforms is a benefit as such platforms will create integrated environments that support and enable ecosystems to operate. As we look toward the future, we see that fleet platforms will continue to grow, and data and asset platforms will become more relevant to create customized experiences with customers. Autonomous technology companies will support logistics providers to take advantage of the huge amounts of data accessible to them to tailor such customer experiences. Close partnerships will inevitably lead to skill transfer across the value chain. There is already a blurring of distinct core competencies across the value chain for e.g., powertrain OEMs like Nikola are looking to build autonomous hydrogen trucks and automated fueling infrastructure. This may inevitably lead to obsolescence of certain value chain players.