17 connected strategy for asian wealth management ^Top 3. Coach Behavior: This is most useful for latent needs that clients are aware of but do not pursue proactively due to lack of expertise, inertia or other reasons. To deliver such an experience requires a rich information flow from the client to the firm via digital devices (e.g., mobile, wearables). Clients who do not mind sharing their data if they see a clear payback in terms of being able to achieve their goals are willing to engage in a Coach Behavior connected experience. 4. Automatic Execution: This should be the target experience only if a firm under- stands users so well that it is objectively better positioned to make purchase deci- sions for the user. It requires a context in which mistakes are not too consequential or can be reversed. Clients who are comfortable with a continuous data stream from themselves (or their devices) to a firm and who trust that the firm would use the data to fulfill their needs at a reasonable cost would be the most open to automatic execution. Types of connection architectures To design its connected strategy, in addition to defining the target client experience, a firm needs to define its connection architecture, i.e., what connections it wants to facili- tate between or with other industry participants and the rationale for these connections. While all connection architectures start with information flowing from customers to firms, connection architectures differ in how the firm connects back to the customer. There are five main archetypes of connection architectures: 1. Connected producers: This is the most basic of connections wherein the firm that produces the product or service connects directly with the client. 2. Connected retailer: Connected retailers are intermediaries that connect to clients and to a range of producers. They add value through the vetting of producers, ag- gregation of customer bases, curation of offerings and processing purchases and sales for clients. 3. Connected market makers: They facilitate connections between producers and cli- ents. Transactions occur between buyers and sellers, within the ecosystem created by the market maker. 4. Crowd orchestrators: A crowd orchestrator creates new connections between customers and individuals as opposed to between customers and firms. Here, a customer is connected to a freelancer or a group of freelancers who provide the product or service previously only provided by a firm.