18 connected strategy for asian wealth management ^Top 5. Peer-to-peer networks: Peer-to-peer network creators facilitate connections between large groups of individuals where an individuals’ roles of ‘client’ and ‘pro- ducer’ swap frequently. Bringing together connected customer experiences and connection architectures cre- ates the Connected Strategy Matrix, a framework to think through and design a firm’s Connected Strategy (see Figure 6). Figure 6: Connected Strategy and its components Connected customer experiences Respond to desire Provide clients their desired product or service in the most convenient way possible Curated Ofering Help customers search for, evaluate and decide on options Coach Behavior Proactively identify needs and help nudge clients to take action, addressing behavioral biases Automatic execution Automatically analyze client’s needs and fulfil them on behalf of the client Connection architectures Connected producers Make and deliver the product or service directly to clients Connected retailers Curate, showcase and deliver from a range of suppliers Connected market maker Bring together clients and a range of suppliers Crowd Orchestrator Connect individuals with other individuals who serve as producers P2P network creator Connect individuals who serve as clients and producers What is your current connected customer experience? What is your current connection architecture? What are the target experiences and architectures of competing firms? What connected customer experiences and connection architectures are proving most successful? How should you evolve your target experiences and connection architectures? Source: Connected Strategy, HBR Press, 2019