5 connected strategy for asian wealth management ^Top of Connected Strategies discussed here will also play out in other markets such as North America and Europe. In terms of industry scope, while we focus primarily on the perspectives of wealth man- agers, in Asia, traditional players such as asset managers and insurers as well as new players such as superapps and roboadvisors all compete in “wealth management,” i.e., the right to perform related ‘jobs to be done’ by the client vis a vis saving, growing, protecting and transferring their financial wealth. The main channel for wealth management services today is a human advisor. As such, we use the term ‘advisor’ throughout the paper to represent any individual, typically a licensed or certified employee of a wealth management firm, who forms a relationship with a client to help manage their wealth often till the advisor or client attrite. There are many designations in Asia that perform this role, including: private bankers, relationship managers, investment advisors, financial planners, investment advisors. In contrast, we use “wealth manager” or “firm” to refer to the institution. A relatively common orga- nization structure in Asia is for a wealth management firm to have multiple teams of geographically dispersed advisors as part of a sales organization that tends to be the commercial nerve center. This distinction between the firm as an institution and the advisor as an individual, sales-oriented employee is one we believe is important vis a vis the client relationship. how this whitepaper is organized This whitepaper is organized into five sections. Section 1 takes stock of the current state of play in wealth management in Asia, starting with a client’s perspective vis a vis their needs, goals and investing behaviors. In Section 2, we describe the concept of a Connected Strategy and its rewards. Sections 3 and 4 elaborate on Connected Customer Experiences and Connection Architectures respectively, the two main components of a Connected Strategy. Finally, in Section 5, we synthesize the implications going forward for wealth managers and highlight key topical trends in wealth management for which Connected Strategies offer a powerful exploratory framework. In these five sections, we seek to address a range of questions, including: • What are the dominant customer needs, behaviors and journeys in wealth manage- ment in Asia? • What is the industry’s current paradigm and efficiency frontier? • What is a Connected Strategy and what are its outcomes?