3 Connected Strategy for Asian Wealth Management Leveraging the power of connectivity to deliver superior, personalized wealth management experiences at scale By Alexis Calla, Sandeep Mukherjee, Nicolaj Siggelkow and Christian Terwiesch Introduction context, objectives and scope Wealth management in Asia is a large, profitable and highly competitive industry. Wealth in Asia is a $45-50 trillion market1 that has been growing nearly twice as fast as global wealth. Competition continues to increase as a slew of newer industry entrants such as fintechs, superapps and neobanks compete with incumbent wealth managers, asset managers and insurers who are doubling down on this business. However, the industry’s current paradigm remains analog, ‘disconnected’ and lacks scale. While Asia’s wealth managers have improved the experience of their advisors and clients, the basic paradigm remains largely the same. The higher the level of personalized 1 BCG annual wealth management market size estimates of personal wealth in Asia Pacific-ex Japan (2009-2020)