12 connected strategy in the healthcare industry glooko Company Overview & Evolution Glooko was founded in 2011 by three technologically experienced founders who had been personally touched by diabetes in a significant way. From its beginnings, Glooko’s mission has been to leverage the power of mobile, cloud, and data analytics to help both patients and healthcare professionals better manage diabetes. However, the company has evolved its diabetes platform, service offerings, and revenue model significantly over time to fulfill a unique need in the diabetes space. Glooko started as an electronic glucose logbook that was focused on helping patients track important biomarkers of diabetes over time.23 In this early version of the product, patients could download blood glucose data from only a handful of compatible blood glucose meters to their mobile phone using a Glooko MeterSync Cable to see a logbook of their levels over time and manually add notes about food intake, medication, and exercise.23 This was a direct-to-consumer business model that charged patients for downloading its mobile app and the associated cable. With this early version of the product, Glooko had trouble gaining traction and scale with a large customer base. To better meet the needs of this market and gain com- mercial success, Glooko expanded its service offerings and platform capabilities and evolved its revenue to become B2B, specifically targeting employers, provider clinics, and health systems. Additionally, similar to Omada, Glooko decided to invest in running studies to establish the clinical effectiveness of its programs in helping patients manage blood glucose levels and disease symptoms.24 As of 2021, Glooko has a portfolio of dia- betes software products that target patients as well as provider clinics/health systems. In terms of its offerings to patients, Glooko is an advanced mobile application that wire- lessly syncs data from multiple diabetes devices such as a glucose meter, insulin pump, or continuous glucose monitor (now compatible with ~95% of all diabetes devices) to the mobile app.25 Patients can also log meals and activity in the app and upload data from popular fitness trackers like Fitbit and Strava.24 This data can then be automatically sent to a patient’s diabetes care team via a provider web app or EHR system.24 This allows the patient’s care team to review actionable charts and graphs to help inform future treatment decisions. The app allows for communication via messaging and tele- medicine between patients and healthcare providers. The app also provides patients with educational resources and care programs. Finally, one of Glooko’s most recent 23 https://www.glooko.com/2015/08/glookos-evolution-from-simple-logbook-to-pump-cgm-integration/ 24 https://www.glooko.com/press-release/retrospective-studies-show-glookos-mobile-health-app-helps-improve-outcomes-people-diabetes/ 25 https://www.glooko.com/people-with-diabetes/#share-data