13 connected strategy in the healthcare industry product offerings involves an FDA-approved long-acting insulin dosing system, which automatically computes how much insulin a patient should take based on parameters set by the provider as well as the blood glucose data synced to the app.26 Revenue from this customer channel evolved from a direct-to-consumer model in which patients paid out-of-pocket for the app to a B2B model in which patients are sponsored by their pro- vider, health plan, or employer. In terms of its offerings to provider clinics and health systems, Glooko created a whole new suite of products to meet the needs of stakeholders who manage large populations of diabetes patients. The company now offers Glooko Enterprise, which allows for patient data integration into EHR systems, population health reports across a group of diabetes patients with risk-stratification, and automatic billing reports for remote patient moni- toring. Revenue from this customer channel comes from the provider clinics and health systems as well as pharmaceutical/device manufacturers. The Glooko tools can be pro- vided free of charge to provider clinics or health systems by device or pharmaceutical partners serving as sponsors.27 Connected Costumer Experience Evaluating the connected strategy of Glooko, its diabetes platform fulfills three of the four connected customer experiences. First, Glooko provides a Respond-to-Desire experience with patients in two ways: on-demand communication with healthcare providers via app messaging, and telemedicine and its wireless collection, aggregation, and communica- tion of patient health data to the physician. On-demand access to healthcare providers through its app significantly reduces the friction from the moment a patient needs to ask a provider a question to the moment a patient is able to receive an answer. Similarly, many diabetic patients and their providers would like to see aggregated biomarker data over time to help inform treatment decisions, but without Glooko that is a challenging process. With the Glooko app and wireless data synchronization, diabetes care teams can monitor patient health data in a fast and convenient way. Second, Glooko enables coach behavior through its app because it allows providers to remotely monitor patients and update their medication plan, encourage specific nutrition plans, or recommend workout plans based on the data collected. Finally, Glooko provides a curated offering with its FDA-approved Glooko’s Mobile Insulin Dosing System, which automatically computes how much long-acting insulin a patient should take based on the parameters set by the physician in the app and the glucose level data from the patient. Typically, 26 https://www.glooko.com/2018/02/glookos-mobile-insulin-dosing-system-mids-fda-cleared/ 27 https://support.glooko.com/hc/en-us/articles/115003858609-Glooko-Sponsored-version-of-Population-Tracker