28 Deploying Artificial Intelligence ^Top The pilot was a huge success and subsequently Lego launched additional products such as Braille Bricks, leveraging its established brand equity. Technological Readiness Index (TRI) Technological readiness of the organization can be gauged by evaluating its data, infrastructure required to support AI, and the availability of enabling technologies for customer adoption of the AI-powered solution. Existence of data is defined by both right volume and right quality that’s do- main-specific and timely. For example, designing an AI algorithm to identify causes of potential defects in manufacturing will require production data from different days and times of the day and from different machines and operators. Then again, maybe temperature fluctuations in the room and the machines are the factors influencing the output. Or maybe the raw materials sourced from different locations are inconsistent. Collecting data from dif- ferent sources, sampling methodology, aggregating, and validating them is usually the biggest challenge in organizations.64 Incumbent firms, like GE, admit to collecting a lot of data but most of it sits in the dark and is unused, earning the title “dark data.”65 Firms have to identify and put their dark data to use. This can be done through partnerships like that of Netcetera and 4Quant, whose JV (AI First) helps revive the dark data to identify appropriate use cases.66 https://www.forbes.com/sites/peterslatin/2019/08/28/lego-launches-web-site-with-ai-powered-text-in- structions-its-second-pilot-for-the-blind-this-year/#5a2dc51d3924 https://www.forbes.com/sites/petersla- tin/2019/05/01/legos-braille-bricks-arent-just-for-kids/#347168c743ad 64 Carlos Melendez, “Data is the lifeblood of AI, but how do you collect it?,” InfoWorld, August 8, 2018, https:// www.infoworld.com/article/3296044/data-is-the-lifeblood-of-ai-but-how-do-you-collect-it.html. 65 InsideBIGDATA, Dark Data and the IIoT, April 10, 2017, https://insidebigdata.com/2017/04/10/dark-data-iiot/. 66 Netcetera, 4Quant and Netcetera drive Artificial Intelligence: Joint venture AI First launched, March 27, 2019, https://www.netcetera.com/home/stories/news/20190327-launch-aifirst.html.