2 Metrics for Managing Innovation: Lessons From Growth Leaders ^Top “You can’t manage what you don’t measure.” – Edwards Deming Knowledge without quantification is of a “meagre and unsatisfactory kind.” “To measure is to know.” “If you cannot measure it, you cannot improve it.” – Lord Kelvin “Not everything that can be measured is important and not everything that is important can be measured.”1 – Albert Einstein 1 Donald R. Lehman and David J. Reibstein, Marketing Metrics and Financial Performance, Cambridge MA: Marketing Science Institute, 2006.