Metrics for Managing Innovation: Lessons From Growth Leaders
This document from the Wharton Mack Institute explores how to effectively measure and manage innovation within organizations, featuring case studies and strategies from industry leaders.
Fall 2020 https://MackInstitute.Wharton.Upenn.Edu Contents Introduction ..............................................................................3 How Whirlpool Became an Innovator and Transformed an Industry .....................................................6 Why Is Innovation Performance So Hard to Measure? ..............................................................................8 How Do Innovation Metrics Contribute to Innovation Performance? ....................................................15 Which Innovation Metrics for a Dashboard? ............ 18 Pitfalls in Measuring Innovation .................................... 21 Overcoming the Pitfalls .....................................................25 Navigating Uncertainty With Metrics ........................ 30 Metrics for Managing Innovation Lessons From Growth Leaders
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