9 Part 1: How Corporations Engage with Startups From Experimentation to the Mainstream According to the 500 largest global companies’ annual reports and websites, corporate venturing is no longer a fringe or experimental pursuit but a fixture of corporate strategy. Most companies have embraced at least one of the eight corporate venturing practices explored in this report. Accelerators and Incubators are the most common corporate venturing practice, closely followed by Corporate Venture Capital (see Figure 1). Over half of the surveyed companies engage in one or both of these two practices. The dominance of Business Services among Activities is not surprising; it is the only practice that does not appear as a constitutive element of the four Programs. Companies mix and match the eight practices in pursuit of one or more corporate objectives. Figure 2 on the next page illustrates how the eight practices contribute to achieving the six most common corporate goals.