20 Regarding adoption numbers by industry, we see stark differences between venture building and venture clienting (see Figure 6). While Construction and Manufacturing led in Venture Building, we see that the Financial industry, Retail and Trading, and Technology lead in Venture Clienting, with adoption by almost 50% of the companies. It is curious to note a relatively high engagement by Transportation companies and very low engagement by Construction companies, the exact opposite of Venture Building. To summarize, the four Corporate Venturing Programs vary in structure, time horizon, investment requirements, risk exposure, and strategic impact. For companies designing their approach, these distinctions are critical, as they directly influence out- comes and long-term value creation. Table 1 provides a comparative overview of the four programs, highlighting their key differentiators and strategic implications. Figure 6. Forbes 500 Companies’ Engagement with Venture Clienting by Industry* Engagement (%) Industry 50% 20% 30% 40% 10% 0% Technology Retail & Trading Financial Transportation Manufacturing Pharma & Healthcare Energy & Utilities Construction 28 28 6 12 3 31 19 72 * The numbers above the bars represent the total number of companies engaged.
When Goliath Needs David: Redefining Corporate Venturing Page 19 Page 21