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      24 Part 2: Why Corporations Engage with Startups E ngagement with startups allows established companies to address an array of corporate objectives. Beyond the default objective of financial gains, our study identified six key objectives which are explored below and illustrated with examples from our data. The objectives are ordered by the extent of their association with corporate venturing as commonly understood. The first three — Access to New Technology, Risk Management, and Market Expansion — are conventional goals of corporate venturing. The other three corporate objectives — Developing Business Ecosystems, Social and Environmental Impact, and Developing Entrepre- neurial Culture and Capabilities — usually imply other means. Their appearance here demonstrates how corporate venturing is evolving into a broad- er strategic tool, extending far beyond its original conception.

      When Goliath Needs David: Redefining Corporate Venturing - Page 24 When Goliath Needs David: Redefining Corporate Venturing Page 23 Page 25